Friday, July 13, 2007

Selective Attention Experiment

I found this link on youtube: http://www.youtube.com/watch?v=-wK5_P_qc4w.
It's an experiment done just like the one done in the Simons and Levin Article. I found it interesting to watch because it showed people of various age groups being tested and also showed how people were more likely to notice changes if clothes color was different or if the individual's attention was focused more on the person he or she was helping than on the map.

3 comments:

Devika Narain said...

It was definitely fun to watch John! However,these experimenters were a lot less discrete than Simons and Levin. Also switching from white to bright horrible pink draws way too much attention, especially if the subject is a woman!

Janice said...

That was cool but their experiment was very amteurish compared to the "real" thing. Less people might have noticed if the transition had been smoother. It was interesting to watch how it made a difference where the person was directing their attention --the experimenter or the map-- and how fat apart the people stood seemed to help because the experimenters had more room to switch.

Anonymous said...

Thanks for posting this, John! I thought this was hilarious -- definitely not as subtle as Simons and Levin, and as Janice said, fewer people would've noticed the change had it been carried out more smoothly. But it was a funny twist! It seemed like an odd location though (some sort of home improvement warehouse for most of the clips) and I thought filming from the front seat of the car didn't quite get close enough to the participants. But I agree with Dev that it was fun to watch!