Wednesday, July 25, 2007

"Less is more" online

I just read this news story from the University of Missouri-Columbia about a study done on attention and memory related to the amount of pictures viewed online. When people were given fewer pictures to view, they had better memory for those pictures vs. people who viewed a larger amount of pictures. Makes sense, given our knowledge of divided attention, right? Maybe some Web designers will take note and stop overloading/overstimulating us with all kinds of stuff on their websites.

So like some of the eye-tracking studies done on the Web (connecting to a post I wrote ages ago!), it has interesting implications for Web-related behavior, advertising, etc.

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