Eye-tracking, attention, and advertising

(The red spots on the image are areas that people paid the most attention/spent the most looking time.)

As a follow-up to Phillip's eye-tracking question (and lead-in to the next class on Perception and Attention), I wanted to share a summary of research findings related to website looking behavior and ads.

I also just came across a recent Wired article that talks about eye-tracking and digital billboards. Pretty interesting stuff.